Drafthouse.com collects and stores personal information in several ways at different parts of our site. This information may include, but is not limited to, your name, email address, age, gender, address, telephone number, user ID, user password, film genre interests, and other self-identifying information. This allows us to keep a user profile so that we may customize preferences for each specific user, as well as provide a faster method for users to submit information to Drafthouse.com, and receive back either the information, service, or products desired. Drafthouse.com may also request certain information using online order forms for products and services. On the order forms, we may collect contact information, demographic information, method of payment and, if applicable, a credit or debit card number. We may also collect information about you in surveys or for sweepstakes and contests on our site and information about the searches you perform and the pages you visit on our site. Drafthouse.com may also monitor, on an anonymous aggregate basis, patterns of use in connection with e-mails that it sends out, including which links are clicked on in our email communications, so that we may use such information to better personalize the content of our site and our mailings for our users. We may also automatically collect your Internet Protocol address to help diagnose problems and for system administration. Drafthouse.com reserves the right to request any additional information necessary to establish and maintain your account for use of our site. If you request information about franchise opportunities, we may collect personal information in connection with that inquiry including your name, address, and financial information such as your net worth. All such information will be protected in accordance with our Privacy Policy.
Alamo Drafthouse will not sell, rent or barter your personal information to any third parties.
We may from time to time collect anonymous statistical information regarding our customers, traffic patterns and site usage. In addition, we may report aggregate information to our advertisers. Such aggregate information will not individually identify any user.
Alamo Drafthouse uses the information we collect from you in accordance with this Privacy Policy. Information we collect is used to customize your experience at our Site, showing you content that we think will be interesting to you and displaying content according to the preferences you indicate while on our Site. We may use your information to send you promotional materials about Alamo Drafthouse and its partners. We may also use your information to contact you, if necessary or requested.
If you request information about franchise opportunities, we may use information you submitted in connection with evaluating you for a franchise.
We reserve the right to disclose any information if such action is necessary (a) to conform to the requirements of the law or to comply with legal process or a subpoena served on Drafthouse.com, (b) to protect and defend the legal rights or property of Drafthouse.com, our site, or its users, or (c) in an emergency, to protect the health and safety of its users or the general public.
Registering on our site automatically enrolls you in the Alamo Victory Program (AVP) and gives us permission to send you communications. Drafthouse.com reserves the right to limit any registrations on our site to those who will accept our information and to those who will provide the requested information. Once you register, you will be able to tell us the types of communications you would like to receive. Our goal is to not send you more than 2 communications per week. You may also decide to leave the Alamo Victory Program at any time by logging into your Victory account and clicking 'Deactivate Account.' In every update that we send, we will include an option to be removed from the program and discontinue receipt of future communications and updates.
"Cookies" are bits of electronic information that a web site can transfer to a visitor's hard drive to help tailor and keep records of his or her visit to the site. Cookies allow web site operators to better customize visits to the site to the visitor's individual preferences. We only use cookies to remember your membership log-in information. The use of cookies is standard on the Internet and many major web sites use them. Although most web browsers automatically accept cookies, you can usually change your browser to prevent or notify you whenever you are sent a cookie. This gives you the chance to decide whether or not to accept it. Even without accepting a cookie, you can still access all of the features on our site.
For all our transactions, we employ reasonable and current Internet security methods and technologies. Where appropriate, we password protect, use encryption techniques and install firewalls. We strive to protect your privacy. We encourage our participating service providers to adopt and honor their own consumer privacy policies. For all our efforts to safeguard your privacy however, no system can be guaranteed. We cannot ensure or warrant the security of any information that you transmit to us, or that we transmit to you, or guarantee that it will be free from unauthorized access by third parties. Once we receive your information, we use reasonable efforts to ensure its security on our systems. At Drafthouse.com we take great care and use the latest technologies to ensure the security and safety of all your transactions with Drafthouse.com. We use Secure Sockets Layer (SSL 40-bit to 128-bit based on your browsers capabilities) encryption technology, the industry standard, to scramble and protect your credit card information as it travels over the Internet. This encryption ensures the safety and confidentiality of your information in transit.
As part of your use of our site, you are responsible for maintaining and updating, as applicable, your account Registration Data with current, accurate and complete information. You may view, update and/or edit the Registration Data you have provided to Drafthouse.com by logging in to your account and following the appropriate instructions.
Drafthouse.com may also contain links to other web sites and advertising. The privacy policies of those web sites and advertisers may significantly differ from that of our site, and Drafthouse.com is not responsible for the privacy practices or the content of such web sites or for the privacy policies and practices of other third parties. It is your responsibility to contact such web site operator or advertiser directly to determine their privacy policy.
California residents are afforded certain rights related to the collection and sale of their personal information under the California Consumer Privacy Act or "CCPA."
Under the CCPA, California residents may request a disclosure of the Personal Information we have collected, shared, or sold in the preceding 12 months. They may also request for us to delete the personal information that we have collected. To make one of these requests, please send an email detailing your request to CCPArequest@drafthouse.com. You can also make this request by calling our CCPA request line at 1-866-611-5273.
Drafthouse.com reserves the right to change or modify this Privacy Policy in its discretion at any time without notice to the users of our site, except that Drafthouse.com will post the changed or modified Privacy Policy on our site as soon as practicable as such changes or modifications are implemented.
