The Alamo Victory Program is a free rewards program to show our appreciation for what you are already doing----coming to the Alamo! Just sign into Victory every time you purchase online or tell the box office attendant every time you buy a ticket at the theater. We’ll do our best to surprise you with discounted tickets and food & beverage offers, as well as invitations to sneak previews of new releases, exclusive screenings, T-shirts, DVDs and more! Plus, we’ll give you a free movie ticket (or 2 depending on your Victory rank) on your birthday. It’s our way of saying thanks for choosing us.
Yes, the Alamo Victory Program is an absolutely free rewards program. Plus, we give you a free movie ticket (or 2 depending on your Victory rank) on your birthday!
The Alamo Victory Program was designed to be as easy as possible. There are no cards or points to keep track of. All you have to do to keep the surprise rewards coming is log in to Victory every time you purchase tickets online or via the Alamo app, or tell the box office attendant every time you buy a ticket at the theater.
Yes, it is. Each time you buy a movie ticket for a unique showtime (movie, time and day), the Alamo Victory Program registers one visit for your Victory Program number, regardless of the number of tickets you purchase. Here are some examples:
(2) tickets to IRON MAN at 3PM + (2) tickets to THE BIG LEBOWSKI at 8PM = 2 visits
(5) tickets to JUPITER ASCENDING at 5PM = 1 visit
(3) tickets to THE GOONIES at 12PM = 1 visit
Thank you for becoming a Victory member; we're very happy to have you on-board. Unfortunately, any visit made before your account creation date will not appear on your account.
Yes. If you purchased a ticket through drafthouse.com, our mobile app, or at an Alamo box office, email avp@drafthouse.com with the email address and phone number associated with your account, plus at least one of the following:
- Scan/smartphone photo of ticket stub
- Forwarded email showing ticket purchase confirmation
- Screenshot of ticket purchase confirmation from the Alamo app
We will accept credit for purchases within 30 days of the screening date, given that you had a membership at the time of purchase.
The Alamo Victory Program records your visits and updates your balances in real time. Current Visits, which determine your Victory rank, are calculated on a rolling 12-month cycle. Any visit made over a year from the current date will drop-off from that count. Lifetime Visits will count every visit logged through Victory. You can verify your Order History by logging onto your account and checking the Order History tab.
No. Gift card purchases and theater rentals do not earn Alamo Victory Program rewards at this time.
By signing up for the Alamo Victory Program, you’ll enjoy at least 3 free movies a year! You’ll also receive surprises like invites to exclusive screenings, discounted food and drinks, T-shirts, DVDs and more! Plus, we’ll give you a free movie ticket (or 2 depending on your Victory rank) on your birthday.
With each reward, we send an accompanying email letting you know what the reward is, the film(s) it is good for and the date/time/location of the screening. Our box office staff will also inform you of any surprise rewards you have when you pick up your tickets, Additionally, you can review your rewards online by visiting drafthouse.com and signing in to your Victory account.
Discount Movie Ticket Rewards can be redeemed in person at the box office or when making an online ticket purchase.
Food & Beverage Rewards can only be picked up in person from the box office. Simply provide the box office attendant your Victory information (email, telephone number, name, or Victory account ID) and which of your rewards you wish to redeem. A printed voucher will be given to you which you can then redeem with your server.
When you register for the Alamo Victory Program, we will ask you for your birth date. On your birthday, we will give you a free birthday ticket (or 2 depending on your Victory rank) that is valid for up to 30 days following your birthday. Go to any Alamo box office, provide your Alamo Victory Program information (email, telephone number, name, or Victory account ID) and show a valid driver’s license and you will be given your free birthday ticket.
Once you fully register for the Alamo Victory Program by completing your profile, you will be eligible to receive rewards.
You can view your rewards online by simply logging in to your Victory account at drafthouse.com and selecting 'My Rewards.' Each offer has an expiration date so be sure to check how much time you have to redeem the reward. The expiration date can be found within the reward description as well as within the accompanying email.
There are five levels -- or "ranks" -- in the program. Everyone starts at the first rank, Citizen. From there you can progress to Fighter, followed by Captain, and Commandant and finally to our highest rank: Top Brass. To see exactly how many visits it takes to move from level to level, check out Alamo Victory Benefits. The more you visit us, the faster you'll move through the ranks and the more cool surprises you'll receive. It’s our way of saying thanks for coming to the Alamo.
All Alamo locations are participating in the Alamo Victory Program and will honor your rewards everywhere, except in the rare case that you have earned a specific reward that the location you are visiting does not offer.
You can sign up for Victory either in person at the box office or by signing up online at drafthouse.com/victory.
Sign up online. Click the ‘Join’ link in the top right corner. A new window will appear where you can complete your profile. Once you have registered, you can make ticket purchases using your Victory account.
Sign up at the box office. A member of our staff will scan a unique registration number located on one of our Victory postcards. This will open a temporary account for you. Be sure to keep this postcard since you will need the registration number on the back of the postcard to complete your Victory registration. Go to the drafthouse.com/victory page and click ‘Join.’ A new window will appear where you can enter your unique registration number into the ‘Victory Registration Number’ field. From there you can complete your Victory profile and begin earning rewards! The tickets you purchased at the theater that day will count towards your visits upon completion of your profile.
Sign up using your smartphone. Simply visit drafthouse.com/victory/join using your phone’s internet browser and enter your email address to start the process.
Yes. You can easily access your account on your smartphone by visiting drafthouse.com/victory/sign-in and entering your email address and password.
Your phone number gives us a quick and easy way of uniquely identifying you at the theater. Plus, we figure it’s an easy number for you to remember. We will never call or SMS unless you specifically sign up for SMS alerts. (SMS alerts are not currently offered by the program). This number is only used for you to quickly login to Victory at the box office.
Providing a valid email address allows us to send you surprise rewards and is another quick way for you to login to Victory at the box office!
Yes, the Alamo Victory Program is cardless. Many of our guests told us they didn’t want another card in their wallet. Every account is given a virtual card number which displays at the box office. To purchase tickets online, all you need to do is sign-in before your transaction. For in-person purchases, provide the box office attendant with your phone number or email for easy account look-up and you'll be set!
Visit the Alamo and a box office attendant can replace your card for free.
Yes. Simply login to your Victory account at one of our kiosks and purchase tickets. Purchases made at our kiosks are credited once the transaction is complete.
If you decide for whatever reason to no longer participate in the Alamo Victory Program, you can cancel by logging in to your Victory account and selecting 'Account.' From there, scroll to the bottom and click 'Deactivate acount.'
Please note that when your Alamo Victory Program account is canceled, all account information and remaining rewards are purged from the system and unavailable for redemption. You are always welcome to join us again if you change your mind.
You can change your personal preferences by logging in at drafthouse.com. Once logged in, choose ‘My Account’ from the drop down menu in the top right corner. This will open your ‘Alamo Victory Account.’ From there, choose the tab labeled ‘Preferences.’ You can now update your newsletter subscriptions, your preferred Alamo market, and movie genres. Click ‘Update’ for the changes to take effect. The only fields which cannot be edited are your birth date and email address. To change those, please contact avp@drafthouse.com for assistance.
You can reset your password by logging in at drafthouse.com. Once you are logged in, choose ‘My Account’ from the drop down menu in the top right corner. This will open your ‘Alamo Victory Account.’ From there, choose the tab labeled ‘Account.’ You can now update your password, phone number, and email address. Click ‘Update’ for the changes to take effect.
We will never sell your personal information. View our Privacy Policy.
View our Terms and Conditions.
We realize you’re busy and receive a lot of email from a lot of different places, so we don’t want to overload your inbox. You’ll receive our weekly newsletter with everything that’s happening at your local Alamo, plus periodic emails to make sure you don’t miss out on any special surprises or offers you may be interested in.
Please consult this FAQ section. The most common questions and issues are addressed here. If you cannot find your answer, please speak with a manager at your local Alamo. If they are unable to address your issue, please email avp@drafthouse.com.