Join Victory. Alamo’s Free Rewards Program.

Every member enjoys at least 3 FREE MOVIES a year, plus surprise rewards like:

  • Access to tickets before anyone else
  • Free food and drinks
  • Invitations to exclusive events

Join Victory


The more you visit, the faster you will move up our ranks, until you eventually reach our highest level – Top Brass! Guaranteed benefits are outlined below for each level, but the best perk from Victory is exclusive, secret surprises throughout the year.

See Benefits »


Victory members receive invites to movie screenings - often with their favorite actors, directors and authors in attendance - and special menu tastings, surprise ticket offers, food & beverage
rewards and more.

See Victory Life in Action »


Read our FAQ for answers on how our program works, how to track visits and redeem rewards, special surprises and more!

Read FAQ »