Controversial Sundance Hit Innovates New Documentary Genre “Performative Journalism” with Hilarious & Shocking Results
AUSTIN, TX – Tuesday, July 3, 2011 – Drafthouse Films, the film distribution arm of the world-famous Alamo Drafthouse Cinema, announced their acquisition of The Ambassador, a darkly comic, genre-bending documentary that exposes the corrupt business of selling diplomatic titles to exploit the lucrative and limited resources of war torn, third world nations. Filmmaker/journalist/provocateur Mads Brügger (Sundance Grand Jury Prize winner for Red Chapel) uses humor in his jaw-dropping descent into one of the most dangerous places on the planet: Central African Republic. From each absurdly terrifying and hilarious situation to the next, The Ambassador is a one-of-a-kind excursion from the man whom The Huffington Post has called “the most provocative filmmaker in the world.” The Ambassador is scheduled to launch on VOD and digital platforms August 4th and theatrically in New York City (IFC Center) on August 29th, Los Angeles (The Cinefamily) and Austin (Alamo Drafthouse locations) on August 31st.
Financed by filmmaker Lars Von Trier’s production company Zentropa (Melancholia, Klown) to expose the violence, greed and corruption of foreign businessman in the Central African Republic, Brügger developed a new documentary style that he calls “performative journalism,” in which he creates an absurd caricature of a corrupt diplomat and arms himself with a phalanx of hidden cameras, black-market credentials and razor-sharp wit. It’s part performance art, part investigative journalism, producing humor, shocking revelations and above all a tragic picture of a failed and corrupt state.
Brügger, who experienced blood diamond smuggling, bribery and murder, said, ”I want to show an Africa stripped of NGOs (non-governmental organizations), Bono, child soldiers and kids with bloated bellies, to show the kind of people you never see in the documentaries: white businessmen and diplomats, the fat cats in the urban centers, all the people who are in post-colonial Francafrique (French Africa) having a great time. To show this Africa of the affluent I use “performative journalism” – instead of disguising as a fly on the wall observing neutrally, I dress for my part and interact as an agent provocateur. With all the intentions of a journalist to disclose an unnoticed world I went to Central African Republic as a rich white business man with diplomatic credentials pursuing all the perks that follows this title (reckless diamond hunt, practicing power misuse etc.), and became a respected member of their society.”
"The Ambassador is the kind of exciting and provocative work from a fearless visionary that is an exact DNA match for our brand,” says Drafthouse Films Director of Acquisitions Evan Husney, “and from his jaw-dropping stunts in Northern Korea as seen in Red Chapel to the hostile blood diamond mines in central Africa, Brügger is this generation's foremost gonzo journalist."
The deal was negotiated by James Emanuel Shapiro of Drafthouse Films and Susan Wendt of Trustnordisk on behalf of the film’s producers at Zentropa.
The Ambassador is available for additional theatrical bookings. Please contact email@example.com.
See what people are saying about The Ambassador:
“There’s Unlikely To Be A Ballsier Film This Year!” (GQ)
“Shockingly Entertaining!” (The Hollywood Reporter)
“Brügger is sort of the VICE Magazine Version of Sasha Baron Cohen as Financed by Lars Von Trier.” (The Village Voice)
“Engaging & Exciting!” (NY Magazine's Vulture)
About THE AMBASSADOR
This darkly comic, genre-bending piece of gonzo journalism from international provocateur Mads Brügger (filmmaker of Sundance Grand Jury Prize winner Red Chapel) rips the corroded lid off the global scheme of political corruption and exploitation happening in one of the most dangerous places on the planet: the Central African Republic. Armed with a phalanx of hidden cameras, black-market diplomatic credentials and a bleeding-edge wit, Brügger transforms himself into an outlandish caricature of a European-African consul. As he immerses himself in the life-threatening underworld of nefarious bureaucrats, Brügger encounters blood diamond smuggling, bribery, and even murder -- while somehow managing to crack amazing razor-sharp barbs at every step along the way. From each absurdly terrifying/hilarious situation to the next, The Ambassador is a one-of-a-kind excursion from the man whom The Huffington Post has called “the most provocative filmmaker in the world.”
About Drafthouse Films
Drafthouse Films, the film distribution arm of the Alamo Drafthouse Cinema, is a curated brand of provocative, visionary and artfully unusual films new and old from around the world. Following the earnestly simple motto of “sharing the films we love with widest audience possible,” Drafthouse Films debuted in 2010 with the theatrical release of Four Lions which was named of Time Magazine’s “Top 10 Films Of The Year.” The 2012 release slate includes the acclaimed Best Foreign Language Oscar®) The FP, the internationally celebrated Danish comedy Klown (currently slated for a Warner Bros/Todd Phillips produced US remake), the recently unearthed wreck-wave of ‘80s Tae Kwon Do crime-fighting action Miami Connection, Mark Hartley’s definitive chronicle of perhaps the most infamous ‘80s production company Electric Boogaloo: The Wild, Untold Story Of Cannon Films and together with producing partners Magnolia Pictures and Timpson Films, the much-anticipated anthology horror film The ABC’s Of Death featuring 26 different directors that Fangoria calls, “a stunning roll call of some of the most exciting names in horror across the world.” Drafthouse Films distributes films theatrically, through home video, VOD and their direct-to-consumer platforms integrating into the ever-growing Alamo Drafthouse entertainment lifestyle brand, which along with the Alamo Drafthouse Cinemas includes: Mondo, the collectible art boutique; Fantastic Fest, the largest international genre film festival in the US; and the pop culture website Badass Digest.