ALAMO DRAFTHOUSE JOINS FORCES WITH FANDANGO & RELAUNCHES DRAFTHOUSE.COM

The Nation’s Largest Online Ticketing Service & the Newly Revamped Drafthouse.com Will Offer Online Ticketing to the World Renowned Cinema-Eatery

Austin, TX---Monday, March 7, 2011--- The Alamo Drafthouse, “#1 theater in America” (Entertainment Weekly) and Fandango, the #1 online ticketing service, have partnered to offer online ticketing from both Fandango & the newly revamped Drafthouse.com.  The online ticketing will cover first run films at all Alamo Drafthouse locations, as well as their special brand of signature programming, including Sing-Alongs, Quote-Alongs, Big Screen Classics, Terror Tuesdays, Weird Wednesdays, Films & Feasts, Live Score events and more.  To celebrate the announcement Fandango & the Alamo Drafthouse will host a party for festival badgeholders at the South By Southwest Film Festival in Austin, TX. 

Fandango & Alamo Drafthouse Launch Party

Highball (1142 South Lamar Blvd.)

9:00 PM

Free Drinks, Karaoke Apocalypse, Photo Booth, Prizes & More (open to all 21+ SXSW Badgeholders)

RSVP at FandangoSXSW.eventbrite.com for more details and a chance to win free movie tickets!

“We’re ecstatic to partner with Fandango, the industry leader in online ticketing.  Theatrical releases & our specialty programming can sell out days, even weeks in advance and sometimes after minutes of being available for purchase, so online ticketing is a huge part of our business.  As we prepare to expand to Los Angeles, New York and other markets across the country, this Fandango partnership will be integral to offering moviegoers easy access to advance ticketing along with our new Drafthouse.com,” said Tim League, Alamo Drafthouse CEO & Founder. 

FANDANGO QUOTE?

After a cross-country tour to see 100 Movies in 100 Days, Fandango rated the Alamo Drafthouse the “Best Overall Theatrical Experience.”  In an effort to provide unique editorial & promote the Alamo Drafthouse experience to their users, Fandango will begin a weekly “Guide to the Alamo Drafthouse” highlighting special events and screenings so people will never miss out an opportunity to see “Robosaurus” before a TRANSFORMERS screening or paddle down a river in a canoe for an outdoor screening of DELIVERANCE.

Alamo Drafthouse is pleased to announce the relaunch of Drafthouse.com in beta form*, now the official home for all Alamo Drafthouse theaters across the country.  The newly integrated site allows people to search by films and events or by theater to get all listings at their favorite Alamo Drafthouse.  The Alamo Drafthouse’s original programming like The Action Pack, Master Pancake Theater, Terror Tuesday, Open Screen Night and more will all have their own signature series page in the new site, allowing users to follow their favorite programming and utilize a customizable calendar view. 

For the first time, Drafthouse.com features a navigation bar that integrates Fantastic Fest, Mondo, Drafthouse Films, Rolling Roadshow and Badass Digest, bringing all of the Alamo Drafthouse brands under one hub.  The new website was designed by Guerilla Suit, a creative agency who has partnered with the Alamo on a comprehensive brand enhancement effort that includes logo, print, web, menus, merch, email marketing, and more.

*Please send any feedback on the new Drafthouse.com to newsite@drafthouse.com.

About Alamo Drafthouse
The Alamo Drafthouse is a lifestyle entertainment brand with an acclaimed cinema-eatery, the largest genre film festival in the United Sates and an online collectible art store. Named “the best theater in America” by Entertainment Weekly, the Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Fantastic Fest showcases eight days of offbeat cinema from independents, international filmmakers and major Hollywood Studios. The Alamo Drafthouse’s collectible art boutique, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including the launch of Drafthouse Films, a new film distribution label and plans to extend its theaters and unique programming philosophy to additional markets across the United States. More information about Alamo Drafthouse franchise opportunities are available on the official website.

About Guerilla Suit
Guerilla Suit is a creative agency based out of Austin, Texas that specializes in audience development through marketing and design. Guerilla Suit combines the creative with the business—the Guerilla with the Suit, employing a wide variety of cufflinks to converse capabilities that include video production, marketing consulting, web design, mobile site design, identity creation, social media consulting, and more. Learn more at www.guerillasuit.com

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