ALAMO DRAFTHOUSE ANNOUNCES FACEBOOK® DEAL

The world renowned theaters will participate in the launch of new Facebook feature

Austin, TX---Wednesday, November 3, 2010---The Alamo Drafthouse Cinema, named the #1 theater in America by Entertainment Weekly and the "coolest movie theater in the world" by Wired, will be one of the first businesses to participate in the beta launch of Facebook Deals, allowing the theater to offer a special check in gift to its patrons.  The Facebook Deal will be available at all 10 Alamo Drafthouse locations.  Beginning on November 8, participants who check-in with Facebook Places at any theater will receive a limited edition Alamo Drafthouse Cinema pint glass while supplies last.  Additionally, the individual theater with the most check ins over a one week period will get a free outdoor Rolling Roadshow screening.

Facebook launched Facebook Places in the U.S. for the iPhone to easily let people share stories about their favorite places from their mobile device. Since then, millions of people have started using Places. With Deals, users can look at Places nearby on their iPhone or touch.facebook.com (on HTML5-enabled phones) and see the special check in offer at the Alamo Drafthouse Cinema locations. People can also discover this offer through their friends in their News Feed.  

“We’re extremely pleased to have been included in this opportunity to partner with Facebook on their exciting new product.  Facebook is huge part of how we interact with our fanbase for the Alamo Drafthouse and we think Facebook Deals will offer new ways to reward our most loyal patrons,” said Alamo Drafthouse CEO & Founder Tim League.

About Alamo Drafthouse
The Alamo Drafthouse is a lifestyle entertainment brand with an acclaimed cinema-eatery, the largest genre film festival in the United Sates and an online collectible art store. Named “the best theater in America" by Entertainment Weekly, the Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Fantastic Fest showcases eight days of offbeat cinema from independents, international filmmakers and major Hollywood Studios. The Alamo Drafthouse’s collectible art boutique, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including the launch of Drafthouse Films, a new film distribution label and plans to extend its theaters and unique programming philosophy to additional markets across the United States. More information about Alamo

Drafthouse franchise opportunities are available on the official website.

###

Facebook® is a registered trademark of Facebook Inc.