ALAMO DRAFTHOUSE AND MONDO LAUNCH FIRST VIDEO GAME WITH “HOBO WITH A SHOTGUN” FOR IPHONE, IPOD TOUCH & IPAD.

Austin, TX--- March 10, 2011---Mondo, the collectible art boutique arm of the Alamo Drafthouse, announced its first project as a game publisher with the adaptation for Hobo with a Shotgun, available exclusively on Apple’s App Store for iPhone, iPod Touch and iPad.  To celebrate the release, Mondo and Magnet Releasing, the studio behind Hobo with a Shotgun (produced by Rhombus Media & Yer Dead Productions), will present a panel at the 2011 SXSW Interactive Festival on the game and the subject of independent gaming and filmmaking:

Panel: Hobo with a Shotgun The Game: A Case Study
When: Monday, March 14 @ 5:00 PM
Where: Austin Convention Center (Room 12AB), 500 E. Chavez Street
Description: Big movie studios have been cross-promoting major films with accompanying video game releases for years. This spring, however, Mondo, the Alamo Drafthouse, Magnet Releasing and GameSalad teamed up with the director of Hobo with a Shotgun to mirror that process on an indie level. Learn more about the process of this specific project and the potential power of combining indie gaming and indie films.
Attendees: Jason Eisener (director, Hobo with a Shotgun), Justin Ishmael (Mondo), Andrew McGraime (Magnolia), Mark Chuberka (GameSalad), Moises Chiullan (Badass Digest), Billy Garretsen (Perfect Dork Studios), Brad Graeber (Powerhouse Animation Studios)

Independent gaming and films are coming together in one project like never before with the release of Mondo’s Hobo with a Shotgun game.  The project’s genesis came out of Fantastic Arcade, last year’s first indie gaming festival that ran as part of Fantastic Fest, the #1 genre film festival in the U.S.   "When we incorporated Fantastic Arcade into Fantastic Fest last year, our mission was to introduce the indie film community to like-minded folks in the indie gaming community.  The development of Hobo with a Shotgun is the first tangible project to launch directly from that week and we are thrilled with how it came together.  We look forward to many more collaborations between indie gamers and filmmakers in the future," said Tim League, Alamo Drafthouse Founder & CEO.

“The Alamo Drafthouse and Mondo have become a regular contributor to our theatrical campaigns whether it be special edition posters, t-shirts, or events.  The Hobo with a Shotgun game is one more example of that collaboration and should add a whole other dimension to our marketing efforts,” said Magnet SVP Tom Quinn.

The film's director, Jason Eisener, told Mondo that he wanted something that had the retro look and feel of side-scrolling action games of 1980s-era Nintendo Entertainment System games.

“Growing up playing video games in the 80s with my friends has attributed to a lot of my artistic tastes. When creating the world of Hobo with a Shotgun, John Davies (the writer) and I, would look to our favorite video games of the past. Games like ‘Double Dragon 2,’ ‘River City Ransom,’ and ‘Final Fight’ all had worlds we wanted to explore. From their character designs, pumping soundtracks, and color palettes, you can find all those inspirations in our film. Teaming up with the Alamo Drafthouse and Mondo to make an old school side-scrolling video game feels like I teamed up with childhood friends! I can remember saving up my quarters for my next trip to the arcade, and knowing there would be new games to play was always so exciting. I hope this game will draw out these old memories and feelings for everyone who will be playing it,” said director Jason Eisener.

Using GameSalad's signature GameSalad Creator software, developer Perfect Dork Studios and Powerhouse Animation Studios have produced a game with the input of the film's creative team and its releasing studio, guided and driven by the Mondo and Alamo Drafthouse teams. The game soundtrack features music from the film adapted and "chiptuned" by Perfect Dork Studios' Billy Garretsen (also Lead Developer of the game).

Additional levels, enemies, and bosses will be made available as free updates leading up to the film's US theatrical release this spring. Mondo will also release the game soundtrack on HoboShotgunGame.com as a free download during SXSW Music.

Hobo with a Shotgunwill be available on the App Store soon. It requires iOS 3.0 or higher and is compatible with iPhone 3GS, iPhone 4, 3rd and 4th Generation iPod touch and all models of iPad.

For further news and updates about the game, keep an eye on www.HoboShotgunGame.com

Watch Hobo with a Shotgun On Demand Everywhere April 1st and In Theatres May 6th

About Hobo with a Shotgun

A train pulls into the station - it's the end of the line. A Hobo jumps from a freight car, hoping for a fresh start in a new city. Instead, he finds himself trapped in an urban hell. This is a world where criminals rule the streets and Drake, the city's crime boss, reigns supreme alongside his sadistic murderous sons, Slick & Ivan. Amidst the chaos, the Hobo comes across a pawn shop window displaying a second hand lawn mower. He dreams of making the city a beautiful place and starting a new life for himself. But as the brutality continues to rage around him, he notices a shotgun hanging above the lawn mower... Quickly, he realizes the only way to make a difference in this town is with that gun in his hand and two shells in its chamber. http://www.magnetreleasing.com/hobowithashotgun/

About Mondo

Mondo is the Alamo Drafthouse's collectible art boutique, featuring designs from world famous artists based on licenses for popular TV and Movie properties including Star WarsStar Trek & Universal Monsters. Championed for their limited edition screen printed posters, Mondo focuses on bringing art back to movie posters by working with artists such as Olly Moss, Tyler Stout, Martin Ansin and others. Besides creating stunning works for beloved classics and contemporary films, Mondo produces posters for featured Alamo Drafthouse events and recently inaugurated a "Director's Series" that will focus on a celebrated filmmaker's body of work, beginning with Guillermo del Toro.

About Alamo Drafthouse

The Alamo Drafthouse is a lifestyle entertainment brand with an acclaimed cinema-eatery, the largest genre film festival in the United Sates and an online collectible art store. Named “the best theater in America” by Entertainment Weekly, the Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Fantastic Fest showcases eight days of offbeat cinema from independents, international filmmakers and major Hollywood Studios. The Alamo Drafthouse’s collectible art boutique, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including the launch of Drafthouse Films, a new film distribution label and plans to extend its theaters and unique programming philosophy to additional markets across the United States. More information about Alamo Drafthouse franchise opportunities are available on the official website.

About GameSalad

GameSalad is a community that empowers everyone to express and share their ideas through games. GameSalad provides a platform that allows creators to rapidly design, publish and distribute original games for the iPhone, iPad, Mac, and Web. Founded in August 2007, GameSalad is a privately held company with studios in Austin, Texas and Los Angeles, California.

About Perfect Dork Studios

Perfect Dork Studios is an independent media and development group specializing in downloadable games and content. Founded in 2007 by artist & designer, Billy Garretsen, Perfect Dork has contributed to major game releases on Wii, PS3, PC, iOS and other mobile platforms. 

About Powerhouse Animation Studios

Powerhouse Animation Studios is a beacon of liberty in North Austin that helps fight communism worldwide by employing 40 hardworking American animators. Powerhouse's traditional 2D animators express their capitalistic ideals through a unique style, sense of humor, and of course, undying patriotism. This local Austin company has been spreading their creative genius across this great land through commercial, educational, entertainment and video game-based animation for nearly 10 years. Eat that Gorbachev.

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