As most of you know by now, we have a very strict policy when it comes to using cell phones in the theater. This policy is standard for every screening on every day — no matter if it is a free HORROR REMIX show or the 11 AM screening of TRANFORMERS: DARK OF THE MOON.
Well, almost every screening. HECKLEVISION is the only opportunity at the Alamo Drafthouse where you are not only allowed to use your cell phone during the movie, you are encouraged to do so.
Using technology provided by MuVChat, we give audiences the chance to send texts to the big screen and comment on the movie as it plays. We don’t bring this out for the good movies, though. Hecklevison’s text commentary is reserved for only the worst of films that Hollywood has churned out over its long and sordid history.
From MEGASHARK VS GIANT OCTOPUS to THE HAPPENING, every month we play a truly turgid movie and let you go wild with your cell phones. You can mock the acting, the writing, the special effects or even the annoying laugh of the guy sitting behind you — just don’t come crying when you discover that the annoying laugh belongs to a professional body builder.
But why use cell phones at all? Why not just allow the audience to mock the movie aloud for all to hear. The answer is simple: One man’s trash is another man’s treasure. For every person who thinks INDIANA JONES AND THE KINGDOM OF THE LOST SKULL is the worst movie ever made, there is also a lone soul who loves it — CGI gophers and all — and those fans would jump at the chance to see it on the big screen again. Far be it from us to stand in their way and that’s why we very strictly police the No Talking policy during Hecklevision. We want to let those that just want to just watch the movie have the chance to do so — ignoring, of course, the texts mocking the film they love that are visible right below the film.
This month’s Hecklevision title is a very special treat — mostly because it stars that legend of heckle-inducing films, Keanu Reeves.
JOHNNY MNEMONIC is a 1995 film from Robert Longo based on a short story by William Gibson. Reeves stars as a data courier who holds information within his noggin and must transport the knowledge to its destination before the size of the message threatens to kill him. Ice-T, Dolph Lundgren, Henry Rollins and a psychic, gang-leading dolphin co-star.
The film is very silly but also kind of fun – as only a movie bridging the gap between Keanu Reeves and Dolph Lundgren could be.
So come to Hecklevision tonight, order a couple of beers and exercise those texting muscles as you see the glorious future Gibson has prophesied for us — where the world’s fate rests in the hands of Keanu Reeves and Dina Meyer is still a star.