Austin News


VICTORY Is Yours! Alamo’s New Loyalty Program Launches in DFW!

Announcing Alamo's Free Rewards Program Loaded With Special Offers and Surprises for Movie Lovers!

VICTORY Is Yours! Alamo’s New Loyalty Program Launches in DFW!

Alamo Drafthouse Cinema is excited to continue the rollout of Alamo Victory, the company’s first ever rewards program, by announcing its launch in Dallas, Texas at the Alamo Drafthouse DFW today.   Designed to reward Alamo’s loyal guests in unexpected ways, the program is launching to all Alamo markets and locations in the coming months.

“We’ve been talking about instituting a rewards program for years, but I was resistant to anything like a standard punch card,” says Alamo founder and CEO Tim League. “We’ve been in development for over a year on Alamo Victory and are really proud of the results.  We will be able to surprise our guests with meaningful rewards and cool unique events.”

Alamo Victory members will receive special offers and rewards such as free movie tickets, invitations to sneak previews, exclusive screenings and unique events, T-shirts, and DVDs. Every Alamo Victory member will receive at least two special offers each year in addition to a free movie ticket on their birthday. 

Membership in the Alamo Victory program is free. To join the program in the DFW market, please visit