Austin News


Alamo’s New Loyalty Program Launches in Austin!

Announcing Alamo Victory: Our Free Rewards Program Loaded With Special Offers and Surprises for Movie Lovers!

Alamo’s New Loyalty Program Launches in Austin!

Alamo Drafthouse Cinema is excited to continue the rollout of Alamo Victory, the company’s first ever rewards program, by announcing its launch in the Alamo's founding city of Austin, Texas! It's been a long time coming and we appreciate everyone's patience from our most loyal moviegoers to our newest custmoers.

Designed to reward Alamo’s loyal guests in unexpected ways, the program is launching to all Alamo markets and locations in the coming months.

“We’ve been talking about instituting a rewards program for years, but I was resistant to anything like a standard punch card,” says Alamo founder and CEO Tim League. “We’ve been in development for over a year on Alamo Victory and are really proud of the results.  We will be able to surprise our guests with meaningful rewards and cool unique events.”

Alamo Victory members will receive special offers and rewards such as free movie tickets, invitations to sneak previews, exclusive screenings and unique events, T-shirts, DVDs and whatever else we can come up with to say "Thanks!" Every Alamo Victory member will receive at least two special offers each year in addition to a free movie ticket on their birthday.

Membership in the Alamo Victory program is free. To join the program in the Austin market, please visit If you have any questions, please explore our FAQs to get the scoop. 


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