The Alamo Drafthouse Welcomes Bill Norris as Beverage Director
Alamo Drafthouse is pleased to announce Bill Norris has joined the Alamo team as Beverage Director. For seventeen years, Bill has poured drinks in venues from the Jersey Shore to London to New York to Austin, winning numerous awards and cocktail competitions along the way, including the Texas Regional Champion in the 2008 Cocktail World Cup, a member of the 2nd Place Team in the 2008 Cocktail World Cup Final in Queenstown, New Zealand along with Austin Chronicle Reader’s Poll winner for “Best Mixologist. In 2009, 2010 & 2011, he was a finalist in the United States Bartender’s Guild National Cocktail Competition. Bill was part of the opening staff at the now well-known FINO where he helped establish the restaurant as one of the best places to enjoy the art of the modern cocktail in Austin. Mostrecently, Bill was responsible for creating the nationally recognized bar program at Haddingtons. For the Alamo Drafthouse Bill will be developing a beverage program and will play a huge role in the development of Alamo’s liquor program. In these initiatives Bill will be working with all Alamo Drafthouse locations as well as The Highball to ensure patrons have access to the most innovative and distinctive cocktails available.
"I've been a huge fan of Bill Norris since he was crafting cocktails at FINO. He's been my hands-down favorite bartender ever since. Bill is passionate about what he does and is the perfect person to help us make sure that every liquid consumed at the Alamo and The Highball is delicious,” said Tim League.
We are thrilled to have Bill on board! This of course means that you can keep an eye out for some exciting new drink options at our various locations. Welcome to the madness, Bill!