Thanks to Fantastic Fest, “Chaos Reigns” is the new “I Drink Your Milkshake” - VARIETY
If you were at Fantastic Fest this year, or even connected electronically to anyone who was at Fantastic Fest, you got a steady dose of "Chaos Reigns!" Everyone was yelling it, tweeting it, getting tattoos of it, wearing T-shirts with it emblazoned across their chests. Mondo Tees has sold over 80 million "Chaos Reigns" T-shirts already.
But what the hell does "Chaos Reigns" mean? I guess you'll have to wait until Lars Von Trier's devastating mind-whammy ANTICHRIST hits your screen - it hits ours on 11/20 - to find out. Suffice to say, you will not be disappointed in either the film or the bizarre context of the line itself.
What's almost weirder than the movie is the fact that VARIETY, a fairly respected entertainment trade publication, has published a story about the "Chaos Reigns" phenomenon. It started at Fantastic Fest and it's now projected to engulf the world like a super-tsunami - the perfect catch-phrase.
We've done our part. Now it's up to you to do yours.