Who says sex doesn’t sell? On the eve of Canadian revenge thriller SWEET KARMA’s US release on VOD (November 1st) and DVD (February 22nd) word is out that star Shera Bechard – a best actress winner at Fantastic Fest 2009 – will appear as Playboy’s November Playmate Of The Month. The result? The film has risen 6258% in popularity on the IMDB this week and currently sits with an IMDB Moviemeter rating of 186. In terms of IMDB searches this places the film ahead of THE MATRIX (187), BLACK SWAN (190), 300 (197), THE HURT LOCKER (198) and DISTRICT 9 (201). And it’s just three behind Pixar’s UP, which I find amusing. Ol’ Hef and his empire are still pretty virile, it seems.