We are excited to announce that on October 15 we will transition to 100% reserved seating in all our Austin theaters. This process has been a long and carefully considered one. Throughout the test period we have listened to you, incorporated your suggestions and worked to make our ticketing and seating model the best it can possibly be. We hope you enjoy the added convenience of this new system.
After some tests, trials and false starts, we eventually arrived at a method that has garnered near-universal raves in its test period at the Village. It is a system in which every seat in the theater is reserved with no upcharge. Whether you buy your tickets online or in person, you choose exactly the seats you want. Additionally we are adding the ability to hold adjacent seats when you buy. That way you can invite your friends and easily plan a trip to the movies together without the hassle of trying to find seats together.
All of this was inspired by your feedback and we are grateful for it.
We have always sought to make the moviegoing experience as fun and hassle-free as possible. 100% reserved seating eliminates the inconvenience of long lines, of cattle barriers in overcrowded lobbies, and it makes going to the movies much easier for busy people (aka most of us). Rather than dashing to the theater an hour in advance, you can take your time. When you get to the Alamo your seat will be waiting.
Naturally you will want to arrive early anyway to see our custom preshow and order dinner and drinks with the lights up, but this eliminates the rush and urgency. However, anyone arriving after the lights go down will have their order taken at the door so as not to disrupt the presentation. So far, in our test period at the Village, we have not noticed an upsurge in late arrivers.
As always, we are eager to hear from you. To all of you who have asked for this over the years, we are happy to finally be able to offer this service; and to all of you who haven't tried it, we hope you enjoy it. Above all, please let us know how we can make it better.